Anti Aging ~ Choosing The Right Product
There are a great many vitamins, minerals, etc to consider when choosing a skin care product especially when your aim is to reduce the signs of aging on your skin. From year to year the advice changes, one year it's all about chemical peels and the next it's all about microderm abrasion, and when it comes to creams it can seem a little overwhelming.
There are 2 important things to consider when deciding on an anti aging product. Firstly, the price and secondly the ingredients
It's no secret that the cosmetics companies make large amounts of money from sales of their products but ultimately we have to look at the price/value relationship. Many products nowadays charge premium prices but offer little in the way of value.
It came as quite a surprise to me when I first began designing our cream. I couldn't believe that companies were either charging so little and offering so many ingredients (they were either being creative with their ingredient list, using a fraction of the ingredient instead of the most beneficial amount, or using sub-standard quality ingredients), or they were charging so much and offering so little in the way of ingredients.
I faced an important decision early on about how I would like Sezeur to develop. I believe that it's vitally important to manufacture the best possible product and then work out the price from there. Our specialist chemists asked us how high we wanted the quality of our cream and we asked them to use only the highest quality ingredients available.
As the owner of a cosmetic company which specialises in anti aging cream, I'm inclined to believe 2 things. When it comes to budget creams, you definitely get what you pay for. When you begin to look at more expensive products I would suggest looking at the list of ingredients and also client testimonials.
Any company serious about its future understands that in order to survive and prosper it needs to have repeat sales from its clients. This is only possible if you have made a high quality product, and providing people feel they've received value for money they will talk about it positively.
High quality ingredients aren't cheap and if you're considering a product with 4 or 5 ingredients but it's priced cheaply then be alert. It could be that the company is inexperienced and not charging enough in order to cover its manufacturing and marketing expenses, in which case it will either go bankrupt or raise its prices sharply, or it's possible that it's misleading you with the ingredient list.
Similarly, a product with only 1 or 2 ingredients and a premium price tag may be assuming that you don't know too much about the industry and may be asking you to pay for the privilege of telling your friends you use brand X?
I would recommend always looking at the price vs the number of ingredients offered. Where you personally feel comfortable on that scale is down to you. Some people only want budget products and are happy to trade a bit of quality for that whilst others may want only the most expensive product without caring so much about its effectiveness because they love being able to tell their friends 'they use only the best?(ie most expensive).
A discerning mind will stand you in good stead when making your decision to purchase the right anti aging product for you. Hopefully, you now have a little more insight into this field from an owner's viewpoint.
Steve Whitehead is the Managing Director of Sezeur Skincare (www.sezeur.com ) and has seen it grow from just an idea to the point where it now has clients around the world who are absolutely thrilled with the effectiveness of its main product (Crme de Jeunesse). If you have any questions at all please feel free to get in touch with us via the contact page on our website.
